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Archive for March, 2010
Top Pet Products from Global Pet Expo
Wednesday, March 31st, 2010Top 3 Most Important Pet Trade Magazines & their Websites
Tuesday, March 30th, 2010In order of importance…
1. Pet Product News, www.petproductnews.com
2. Pet Business, www.petbusiness.com
3. Pet Age, www.petage.com
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If you have a pet business, please fan Bulldog Marketing & Sales on Facebook. We discuss all things pet and all things marketing.
Tuesday, March 30th, 2010
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Global Pet Highlight Video – Racheal Ray & Best Product Winners
Saturday, March 27th, 2010
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Testing a New Ad and Need Your Feedback. “Meet Your New Marketing Director” (funny).
Friday, March 26th, 2010
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What Can Bulldog Do For Your Business (for a franction of the cost)?
Friday, March 26th, 2010* Brand name & positioning development
* Logo development
* Advertising creative
* Packaging
* Promotions
* Marketing research (ad testing, concept testing, attitude & usage)
* Media buying
* Website development
* PR
* Sales – Petco, Petsmart, Pet Supplies “Plus”, QVC, and more.
* Sales presentations
Contact us: info@bulldogms.com
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Marketing Research Done Right
Thursday, March 25th, 2010Bulldog uses Zoomerang for its online sample selection – just like the big agencies who charge tens of thousands of dollars for research.
You tell us who you want to reach and what you want to find out. We’ll do the rest.
Let Bulldog conduct your…
* Concept Tests
* Ad Copy Recall Test
* Attitude & Usage studies
…from objectives and questionnaire development to final report and recommendations.
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How a Cheap Video Contest Turned Into Nearly $1MM in Media
Wednesday, March 24th, 2010We ran a video contest for the most creative video using the product. Got a great video back. Promoted it to the news and received almost $1MM in media exposure.
We could do the same for you.
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Why Do Most New Products Fail?
Wednesday, March 24th, 2010Poor branding – a brand name that is difficult to remember, say or is not benefit focused.
Lack of awareness – no one knows your product exits. You can’t buy a product you are unaware of.
Limited distribution – not enough doors.
Lack of shelf presence – 1 SKU plays are rarely successful. To play in retail you need a line of 6 – 12 SKUs so you can develop a real brand presence on shelf.
Product is too innovative – yes, I said it. Incremental changes are best. Truly innovative products can take years to catch on especially if it is a product that is not benefit/solution oriented.
Buyers won’t give the product a chance – keep in mind that buyers are not really given the incentive to take risks. They usually only make minor changes to their assortments to ensure they get their bonus.
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Become a Fan of Bulldog Marketing & Sales on Facebook
Wednesday, March 24th, 2010
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