Testing a New Ad and Need Your Feedback. “Meet Your New Marketing Director” (funny).

Bulldog Marketing & Sales Ad

What Can Bulldog Do For Your Business (for a franction of the cost)?

* Brand name & positioning development
* Logo development
* Advertising creative
* Packaging
* Promotions
* Marketing research (ad testing, concept testing, attitude & usage)
* Media buying
* Website development
* PR
* Sales - Petco, Petsmart, Pet Supplies "Plus", QVC, and more.
* Sales presentations

Contact us: info@bulldogms.com

Marketing Research Done Right

Bulldog uses Zoomerang for its online sample selection - just like the big agencies who charge tens of thousands of dollars for research.

You tell us who you want to reach and what you want to find out. We'll do the rest.

Let Bulldog conduct your...

* Concept Tests
* Ad Copy Recall Test
* Attitude & Usage studies

...from objectives and questionnaire development to final report and recommendations.

How a Cheap Video Contest Turned Into Nearly $1MM in Media

We ran a video contest for the most creative video using the product. Got a great video back. Promoted it to the news and received almost $1MM in media exposure.

We could do the same for you.

Check out the video here.

Why Do Most New Products Fail?

Poor branding - a brand name that is difficult to remember, say or is not benefit focused.

Lack of awareness - no one knows your product exits. You can't buy a product you are unaware of.

Limited distribution - not enough doors.

Lack of shelf presence - 1 SKU plays are rarely successful. To play in retail you need a line of 6 - 12 SKUs so you can develop a real brand presence on shelf.

Product is too innovative - yes, I said it. Incremental changes are best. Truly innovative products can take years to catch on especially if it is a product that is not benefit/solution oriented.

Buyers won't give the product a chance - keep in mind that buyers are not really given the incentive to take risks. They usually only make minor changes to their assortments to ensure they get their bonus.

Why Do Most New Products Fail?

Poor branding - a brand name that is difficult to remember, say or is not benefit focused.

Lack of awareness - no one knows your product exits. You can't buy a product you are unaware of.

Limited distribution - not enough doors.

Lack of shelf presence - 1 SKU plays are rarely successful. To play in retail you need a line of 6 - 12 SKUs so you can develop a real brand presence on shelf.

Product is too innovative - yes, I said it. Incremental changes are best. Truly innovative products can take years to catch on especially if it is a product that is not benefit/solution oriented.

Buyers won't give the product a chance - keep in mind that buyers are not really given the incentive to take risks. They usually only make minor changes to their assortments to ensure they get their bonus.