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Archive for March, 2010

How to Get a UPC Code For Your Product

Tuesday, March 23rd, 2010

Step-by-step instructions from GS1.

Click Here

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Bulldog Marketing & Sales, Inc. Launches Website

Monday, March 22nd, 2010

New Website Becomes a Marketing Resource for Product Manufacturers

Bronx, NY – (March 13, 2010) Bulldog Marketing & Sales, Inc., the marketing firm formed to give start-ups, entrepreneurs, small and mid-sized organizations access to top level marketing talent, today announced the launch of its website www.bulldogms.com.

“We wanted to create an interactive blog style website to engage product manufactures by discussing their marketing challenges,” says Nancy Cullen, Bulldog’s President. “We intend to keep the website fresh with marketing tips from our years of experience in bringing new products to market.”

Bulldog Marketing & Sales, Inc. specializes in marketing strategy, brand creation, product positioning, new product development, advertising & promotion (on almost any budget) as well as getting sales appointments at major retailers. Bulldog will also help you prepare for your account call by developing the sales presentation.

About Bulldog Marketing & Sales, Inc.
Bulldog Marketing & Sales, Inc. has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in. Bulldog has increased sales and developed new products for the Fortune 500 as well as for start-ups. Bulldog specializes in bringing white paper concepts into production and ultimately to retail shelves. Industries include: Pet Products, Consumer Packaged Goods, Consumer Electronics, Financial Products and Weight Loss Services. Sales channels include: Food, Mass, Drug, Club, Consumer Electronics, Automotive, Catalog, Online, Pet Chain and Pet Specialty. Bulldog is headquartered in the Bronx, NY – eleven miles north of mid-town Manhattan. For more information, visit www.bulldogms.com.

Media Contact:
Nancy Cullen
347-621-0108
nancy.cullen@bulldogms.com

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A Great Overview on Positioning Your Product

Saturday, March 20th, 2010

http://www.quickmba.com/marketing/ries-trout/positioning/

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How to Create a Simple Marketing Plan

Friday, March 19th, 2010

A Marketing plan doesn’t need to be a complicated document. You have an effective plan with a few pages.
* What are your objectives?
* Define Your Business
* Who is your target market?
* Who are your key competitors
* How much are you spending on advertising and promotion
* What has worked/failed in the past?
* Plan our a grid in Excel of your activities by month and what each costs
* Review and evaluate quarterly and update

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Does Social Media Matter?

Thursday, March 18th, 2010

Watch this video, and you decide.

http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media Revolution

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3 Tips for Creating a Great Brand Name

Wednesday, March 17th, 2010

1. Make it benefit focused so it tells consumers what the product does quickly (e.g. “Odorease”, “BugZap”).

2. Make it easy to pronounce and spell – this way consumers always say the name correctly and they can find you in online.

3. Own it. Make sure it is not already Trademarked. Check out my previous post on where to search registered Trademarks for FREE.

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Need Help Sourcing Products from China?

Tuesday, March 16th, 2010

Checkout Alibaba.com. Put in a keyword like “rubber dog toy” and get listings for hundreds of manufacturers that can produce your product.

www.alibaba.com

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A FREE Website to Check Trademarks

Tuesday, March 16th, 2010

Have a brand name but your not sure if it is already taken? Visit this government website and search. It’s FREE!

http://www.uspto.gov/ebc/tess/index.html

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Welcome to Bulldog Marketing & Sales

Friday, March 12th, 2010

“When the going gets tough, the tough get a Bulldog.”

Thank you for visiting Bulldog Marketing & Sales, Inc. We’ll be your marketing & sales department—FOR LESS.

We specialize in:

Marketing

Sales

  • Marketing Strategy
  • New Product Development
  • Brand Name & Positioning
  • Advertising & Promotion
  • Marketing Research
  • Packaging
  • Retail Channel Development
  • Retailer Account Calls
  • Sales Presentations
  • Rep Network Creation
  • Account Maintenance
  • Trade Marketing

Category Expertise in:
Consumer Packaged Goods · Consumer Electronics · Pet

Some of Our Brand Experience:

Some of our Key Account Relationships:
Wal-Mart · Target · Best Buy · RadioShack · QVC · HSN · Petsmart · Petco

Contact Bulldog Marketing & Sales for a comprehensive proposal at info@bulldogms.com.

All content © 2010
Bulldog Marketing & Sales, Inc.
info@bulldogms.com

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