http://www.bulldogms.com/2010/06/11/why-they-have-distribution-you-dont/ Pet Marketing and Pet Product Marketing For Less Wed, 08 Feb 2012 08:10:10 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.bulldogms.com/2010/06/11/why-they-have-distribution-you-dont/comment-page-1/#comment-51 jim Fri, 10 Sep 2010 18:54:52 +0000 http://www.bulldogms.com/?p=217#comment-51 this is awesome man this is awesome man

]]> http://www.bulldogms.com/2010/06/11/why-they-have-distribution-you-dont/comment-page-1/#comment-18 Barbara Osgood-Hartness, Management Consultant Mon, 21 Jun 2010 14:52:57 +0000 http://www.bulldogms.com/?p=217#comment-18 I agree and have two more to add: 1.) Muiltiple competitors in the same category have already saturated the distributors that hit your target market. Unless you have retailers asking for the product, there will be little incentive for a distributor to add yet another line, acquire inventory, and train reps/customers when it currently has several lines to offer. 2.) Many distributors want to see the product already in accounts and then pick up the fulfillment and delivery part of the process. They would prefer the accounts be established and already selling product before they add the line. This means the manufacturer has to do the hard work of marketing the product and securing initial sales. I agree and have two more to add:
1.) Muiltiple competitors in the same category have already saturated the distributors that hit your target market. Unless you have retailers asking for the product, there will be little incentive for a distributor to add yet another line, acquire inventory, and train reps/customers when it currently has several lines to offer.
2.) Many distributors want to see the product already in accounts and then pick up the fulfillment and delivery part of the process. They would prefer the accounts be established and already selling product before they add the line. This means the manufacturer has to do the hard work of marketing the product and securing initial sales.

]]>