I get a lot of calls from potential clients who have gone pretty far down the path to failure. It’s unfortunate. They have a great product with a weak brand and/or packaging. They’ve invested a significant amount in logo development, packaging creative and packaging inventory only to find out no one will buy it. You probably wouldn’t rewire your house if you don’t know anything about electrical work – you would hire an electrician, right? Unfortunately everyone is an armchair, kitchen table marketing person. Most people think marketing is common sense – and sometimes it is… However, believe it or not, marketing people do have training and experience with bringing new products to market that u may not. They may know more than you and can save you a ton of money and time!

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