I’ve been doing sales & marketing for a while now and I can tell you there is nothing magical about increasing sales. No tricks up my sleeve. If you are looking for magic tricks, call your ad agency. They’d be glad to show you some (and charge you a bundle for them).
The reality is there are basically 3 ways to grow your business from where you are now.
1. Sell more of your current product to your current customers. This is typically the most challenging. Run an ad, have a temporary price reduction or get an end cap. Great. You got a bump of 10 – 15 percent at the account. Not bad, but not REAL growth. The key here is to know what each retailer offers and buy into their programs. Efficient and it works.
2. Expand distribution. This too has its challenges but selling to new, large accounts can typically grow your business overnight. Get the right reps and start seeing new, large accounts that make sense for your products.
3. Develop new products and sell them to your existing accounts. Once you have figured out 1 & 2, it’s time to start creating more and more SKUs – yes, new products. Selling new products that don’t cannibalize your existing business is a surefire strategy for growth.
Post your other ideas for growth in the comments section below. I’d love to hear them.
And if you need help with 1-3, contact us at info@bulldogms.com.
Tags: distribution, growth, Marketing, new products, retail, sales
trying to follow you on twitter but cant find your name
first post