Comments on: 10 Pet Marketing Commandments http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/ Pet Marketing and Pet Product Marketing For Less Wed, 09 May 2012 12:22:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: John http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30740 John Mon, 16 Jan 2012 11:55:09 +0000 http://www.bulldogms.com/?p=673#comment-30740 Rachel, Have you been going to any of the trade shows? At a minimum I would suggest sending product shot and press releases to Pet Product News, Pet Business & Pet Age. They typically run info on new products for free. It's a start. Best of luck. John Bulldog Rachel,

Have you been going to any of the trade shows? At a minimum I would suggest sending product shot and press releases to Pet Product News, Pet Business & Pet Age. They typically run info on new products for free. It’s a start. Best of luck.

John

Bulldog

]]> By: Patricia Bole http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30715 Patricia Bole Tue, 10 Jan 2012 19:38:52 +0000 http://www.bulldogms.com/?p=673#comment-30715 Hi John, Thank you for sharing the 10 Marketing Commandments! Just what I needed to hear, cold hard FACTS! Two Sisters Bakery "Nutty Buddies" all natural & organic "cookies" for dogs went into production Oct 2011 we are currently in 100+ retailers with plans to launch our second flavor Feb/Mar 2012, as you know big investment. Can you give me any leads for distributors that would have a customer base focused on natural and organic pet products. We are currently distributed by Statewide and in communications with Bark to Basics, ARIBA and KeHE. Again, thank you so much for the information. With kind regards, Patricia Bole, Owner Hi John, Thank you for sharing the 10 Marketing Commandments! Just what I needed to hear, cold hard FACTS! Two Sisters Bakery “Nutty Buddies” all natural & organic “cookies” for dogs went into production Oct 2011 we are currently in 100+ retailers with plans to launch our second flavor Feb/Mar 2012, as you know big investment. Can you give me any leads for distributors that would have a customer base focused on natural and organic pet products. We are currently distributed by Statewide and in communications with Bark to Basics, ARIBA and KeHE. Again, thank you so much for the information. With kind regards, Patricia Bole, Owner

]]> By: Rachel Friedman http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30679 Rachel Friedman Thu, 05 Jan 2012 22:12:44 +0000 http://www.bulldogms.com/?p=673#comment-30679 John, I am first and foremost an educator/trainer/clinician...inventing and patenting an uber cool animal product just sort of slipped in there. Har-Vest: 3-in-1 Backpack for Dogs -- is a unified product which combines a no-pull harness with a functional and aesthetically designed backpack which doubles as a calming cape and is for both working and pet dogs, on leash or off. Customer feedback is excellent, but I've been down so many blind alleys in expanding market share that dead ended, sometimes dramatically!, I have no real advertising budget at present. I have hope that I can make some better decisions in a new year! In the meantime, what advice would you give for creating a slow but steady rate of sale to increase bottom line to have advertising budget to increase it even more? Thanks! John,
I am first and foremost an educator/trainer/clinician…inventing and patenting an uber cool animal product just sort of slipped in there. Har-Vest: 3-in-1 Backpack for Dogs — is a unified product which combines a no-pull harness with a functional and aesthetically designed backpack which doubles as a calming cape and is for both working and pet dogs, on leash or off. Customer feedback is excellent, but I’ve been down so many blind alleys in expanding market share that dead ended, sometimes dramatically!, I have no real advertising budget at present. I have hope that I can make some better decisions in a new year! In the meantime, what advice would you give for creating a slow but steady rate of sale to increase bottom line to have advertising budget to increase it even more?

Thanks!

]]> By: John http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30643 John Sat, 31 Dec 2011 13:55:27 +0000 http://www.bulldogms.com/?p=673#comment-30643 DeAnna, Yes you can make contacts by just being there. However, I don't think the cost will justify the return for you. Think carefully about your target market. You may be more successful doing some banner ads on PPN or Pet Business.com. Pet Business also offers an email blast to pet manufacturers for about $1k. Best of luck. John DeAnna,

Yes you can make contacts by just being there. However, I don’t think the cost will justify the return for you. Think carefully about your target market. You may be more successful doing some banner ads on PPN or Pet Business.com. Pet Business also offers an email blast to pet manufacturers for about $1k.

Best of luck.

John

]]> By: DeAnna McKillip http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30619 DeAnna McKillip Thu, 29 Dec 2011 19:26:08 +0000 http://www.bulldogms.com/?p=673#comment-30619 Hi John, Great info! On the Global expo, can you make good contacts by just attending? A large part of my business is putting company logos on dog leashes & collars for promotional swag. Cold calling unfortunately is the way I need to do business. I would love to find other ways. Any suggestions? I have just launched my new website httml://k9carryall.com Thank you DeAnna McKillip K9 Carry All 253 820-7147 Hi John, Great info! On the Global expo, can you make good contacts by just attending? A large part of my business is putting company logos on dog leashes & collars for promotional swag. Cold calling unfortunately is the way I need to do business. I would love to find other ways. Any suggestions? I have just launched my new website httml://k9carryall.com
Thank you
DeAnna McKillip
K9 Carry All
253 820-7147

]]> By: John http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30556 John Tue, 20 Dec 2011 11:33:50 +0000 http://www.bulldogms.com/?p=673#comment-30556 Martyn, I would fact check those percentages. Yes they have a lot of brand awareness now so they may be spending less on traditional advertising. However, keep in mind my 10 - 15% includes trade funding as well - all of the money for promoting Temporary Price Reductions (TPRs) in the Petco/Petsmart circulars. It isn't cheap. John Martyn,

I would fact check those percentages. Yes they have a lot of brand awareness now so they may be spending less on traditional advertising. However, keep in mind my 10 – 15% includes trade funding as well – all of the money for promoting Temporary Price Reductions (TPRs) in the Petco/Petsmart circulars. It isn’t cheap.

John

]]> By: Martyn Bee http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30555 Martyn Bee Tue, 20 Dec 2011 10:56:07 +0000 http://www.bulldogms.com/?p=673#comment-30555 Interesting views. However not sure about #6 and #9 regarding the size of a marketing budget. I know of some companies, Nutro (Pre P&G) for example, who's business model allows a marketing budget nearer 1% to 5%. What are your thoughts? Interesting views.
However not sure about #6 and #9 regarding the size of a marketing budget. I know of some companies, Nutro (Pre P&G) for example, who’s business model allows a marketing budget nearer 1% to 5%. What are your thoughts?

]]> By: John http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30551 John Mon, 19 Dec 2011 16:22:56 +0000 http://www.bulldogms.com/?p=673#comment-30551 Thanks for your feedback and support! Thanks for your feedback and support!

]]> By: Jonas http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30534 Jonas Fri, 16 Dec 2011 16:10:08 +0000 http://www.bulldogms.com/?p=673#comment-30534 Helpful info! Helpful info!

]]> By: Eric Bittman http://www.bulldogms.com/2011/12/13/10-pet-marketing-commandments/comment-page-1/#comment-30524 Eric Bittman Thu, 15 Dec 2011 15:55:50 +0000 http://www.bulldogms.com/?p=673#comment-30524 Nice informative Article John! Nice informative Article John!

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