Agency is Driving Force in Changing Perceptions of
Marketing in the Pet Industry
(Bronx, NY) – Bulldog Marketing & Sales, Inc. today announced the celebration of its fifth year in business. Bulldog is the Pet Marketing and Sales agency formed by industry veteran John Cullen to provide entrepreneurs, start-ups, and mid-sized organizations access to top level marketing talent without the expensive overhead. The agency was made famous by its controversial video rants such as, 10 Signs You are a Pet Business Clown and 5 Things I Hate about the Pet Industry that have served as a battle cry for the industry to start taking marketing more seriously. Traditionally the pet industry focuses on the push side (sell in) of the retail equation and very little on the pull side (consumer purchase).
“It’s hard to believe it has been five years already,” said John Cullen, Bulldog’s Principal. “The results we have achieved for our clients speak for themselves. The bottom line is that marketing works – even in the pet industry. In fact, it’s a great way to stand out to retail buyers and consumers since so few companies in the industry do ANY marketing at all.”
Bulldog’s past and present clients include Thundershirt, JW Pet Company, Absorption Corporation (now Healthy Pet) and new comer Old Mill Pet Products, LLC., a division of HJ Baker & Bro. Some of Bulldog’s work includes programs never before seen in the industry such as the Jeep Full of Fun, a JW Pet account specific program at Petsmart and the Scaredy Pet Challenge, a PR campaign for Thundershirt. It is also the driving force behind the new brand of dog treats, nature’s bits, creating its identity (name, logo, packaging, website, sales materials, etc.) and developing the sales channel.
To celebrate its anniversary, Bulldog is planning a full year of activities including a $2000 donation to the ASPCA ($500/quarter), donating 50 hours of time to pet product start-ups and having an anniversary party for industry friends and clients at the Global Pet Expo in March.
About Bulldog Marketing & Sales, Inc.
Bulldog Marketing & Sales, Inc. is a full service agency formed in September, 2009. It has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in. It has increased sales and developed new products for the Fortune 500 as well as for start-ups. Marketing & sales expertise includes: Pet Products, Consumer Packaged Goods and Consumer Electronics. Bulldog is headquartered in the Bronx, NY – a few miles north of mid-town Manhattan. For more information, visit www.bulldogms.com.
