I finally got around to starting my Pet Marketing Video Lesson Series. Glad we are off and running. Here is the first video in the series. I hope you enjoy it. Please feel to leave comments/questions/feedback here on the pet marketing blog or on YouTube. I'll be checking both. Thanks.
This is a short Pet Marketing how-to video that covers 3 simple marketing tactics to help pet product manufacturers and services sell more. Topics covered include:
1. Public Relations - Write a press release and submit it to petpr.com and reach pet influencers like pet trade magazines, pet bloggers and TV news producers that focus on pet.
2. SEO - Start learning about search engine optimization, do keyword research to figure out what people are searching for when they are looking for your product or service and optimize your website's title tag to include the keyword.
3. Start a blog - Blogging increases web traffic and inbound links (which helps with SEO). It also helps you become an authority in your product or service category.
Here are 5 reasons you need to be making your website/blog Search Engine friendly. Why?
1. Google is the new Yellow Pages. 21% of shoppers research products online before buying. Are they finding your product?
2. 70% of links consumers click on are Oragnic - meaning the pages that rank on Google's Search Engine Results pages. These listings are NOT PAID. They are free if your site is optimized.
3. 60% of clicks go to the top 3 ranked listings on any given search.
4. 75% of people who search for a product, NEVER go beyond the first page. What page are you on for Google search results? Are you on the first page?
5. Paid Search, or those little ads you see at the top and the side of your search results only get a 2% click-through on average. Most of this is because people who use Adwords don't know how to run an effective campaign, but still
Bottom line: If Google can't find you, neither can your customers.
Right now --- > go to Google and search for your product using "keywords" or phrases you think your customers would use to find you. Are you on the first page of results? Are you on the first 3 pages?
Ask yourself ---> How much more business could you be doing if you were on the first page of Google?
Need help? Bulldog is doing SEO reviews and homepage optimization for $500. It could just be the best money you ever spent. Contact us for more info: email@example.com.
Can we help you get ranked higher in the Google Search Results pages? Take a look at what our clients are saving about Bulldog SEO!
Eric hired you as a SEO in 2011
Top qualities: Great Results, Personable, Expert
“John did an excellent job working on SEO for our webpage www.warrenlondon.com. Our results have been tremendous and we couldnt be happier!” June 4, 2011
Linda hired you as a Business Consultant in 2011
Top qualities: Great Results, Expert, Good Value
“In a matter of days, Bulldog Marketing & Sales brought our website from the 3rd page of Google search results to the #2 listing on the FIRST PAGE of Google! Considering there are literally thousands of dog training products out there I find this to be an excellent organic search positioning without having to pay-per-click. His knowledge of Search Engine Optimization (SEO) was amazing. If you’re looking for some help to optimize your website and want it done quickly, I highly recommend John Cullen of Bulldog Marketing & Sales, Inc. Thanks Linda!” June 8, 2011
Why is SEO important? Well if you can get your website on the first few pages of a Google Search Result it can mean the difference between success and failure for your business. So this leads me to my topic question. Why is SEO overlooked in most marketing campaigns? Even for businesses that are primarily online and transactional?
I believe it is the "black box" nature of SEO. Ask 10 people what SEO is and how to do it effectively and you will probably get 10 very different answers. It is a bit of art and science. It is also fairly new. TV advertising has been around since the 1950's. Search Engines have only been around for about 15 years, so it takes time to catch up on the learning and implementation side.
Being a marketer by trade and a salesman by necessity, I realized I needed to get into the Search game. It is an essential part of any modern marketer's training and toolbox. It is as important today as media planning and creating great advertising. So, I got certified by Search Engine College in SEO and Pay-Per-Click advertising (paid search) - these are the ads you see above and on the side of your searches.
How can you begin your SEO journey? Bulldog can help, or you can take classes at Search Engine College yourself and learn how to do it. Getting started in SEO boils down to a few things...
1. Selecting Keywords. What do you believe consumers are searching for in Google or other search enginges for when they are looking for your products? For example is it, "dog toys", "dog coats", "Anti-itch shampoo"? You need to do a lot of homework on this and pick a few key keyword phrases to optimize your site for. A great tool to help you see how much search volume/traffic for a given keyword is the Google Keyword Tool. It will also give you ideas on other keywords. The Keyword Tool will also tell you how competitive the keywords are. The more competitive, the more difficult to rank for these keywords.
2. On-Page Optimization. You need to use your selected keywords website title tag, meta description tag, and meta keywords tag in your HTML source code - for each page of your website. It is important that your tags are different for each page. You also need to incorporate the keywords carefully into your site copy. Use Alt-Text tags for the images on your page and include your keywords (if they are naturally relevant).
3. Off-Page Optimization. Get people to link to your page. Ask for links or create exciting content like a blog with tips of how to use your product, etc. that people will naturally want to link to. Become an authority on your category and be seen as a thought leader. Using Social Media such as Facebook and Twitter can help here.
Let me know if you need any help. We'll get you started and ranking in no time. Questions? Leave a comment on this post and I'll get back to you.
Bulldog Marketing & Sales, Inc. was formed in 2009 by pet industry veteran John Cullen to allow start-ups, entrepreneurs, and smaller organizations access to top level pet marketing talent without