Century

“Bulldog Marketing & Sales, Inc. has introduced to us, a great new brand name and descripter line for one of our products. Because of Bulldog’s innovations, we will be able to enhance our packaging for the market. We look forward to the added benefits of utilizing the name upgrade for the new market appearance. Bulldog Marketing offers a wide variety of professional sales and marketing services for less.”

- Todd Ortiz, Dog Trakker, LLC

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Attendees at Global Pet Expo, held March 15 to 17 in Orlando, Fla., have selected this year’s best new product winners. During the trade show, attendees cast ballots for their favorite products on display in the new product showcase. The showcase featured new products in several categories, including dog, cat, bird, aquatics, small animal, reptile, boutique, natural and point-of-purchase. Veterinarian and TV personality Dr. Marty Becker announced the winners during a special ceremony in the new product showcase on March 17.

The winners are as follows: (click the link for the full article)

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Check it out by clicking the link below… Includes basic services pricing.

BulldogCapabilitiesOverview1010

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I have come across so many clients who think they will strike it rich by selling their 1 SKU line on their website. The thinking goes – “I get to keep all of the margin. All I need to do is sell 1 million units and I’ll be rich!”. Unfortunately I have the job of letting them down. The top 10 online retail sites are as follows: (I think the data is from 2008, but it doesn’t matter)

1 Amazon.com Inc. $24.5 B
2 Staples Inc. $9.8 B
3 Dell Inc. $4.53 B *
4 Apple Inc. $4.25 B * *
5 Office Depot Inc. $4.1 B *
6 Walmart.com $3.5 B *
7 OfficeMax Inc. $2.775 B *
8 Sears Holdings Corp. $2.774 B *
9 CDW Corp. $2.47 B
10 Best Buy Co. $2.45 B

* Internet Retailer Estimate

Take a close look at the list… What is the difference between these sites and yours? 1) They sell tons of DIFFERENT PRODUCTS, 2) Many also have a large, established brick & mortar retail presence, 3) They have established brand names. The list goes on and on.

The problem with your business is that you may be selling a 1 SKU line or a multi-SKU line of one category (e.g. dog toys, shampoo, mp3 players, whatever). That’s one problem.

The real problem: YOU WILL NEVER BE ABLE TO SPEND ENOUGH TO GET MASS AMOUNTS OF PEOPLE TO YOUR WEBSITE. I don’t care how good you are at Google Ad Words or at buying media you are. If you don’t have millions to spend on advertising you are done.

What to do? Unfortunately you need to suck it up, hand over a 50%+ margin and go retail. It is the only path to success.

On another note: I have never seen anyone be successful just selling at a retailers .com site. You need both. Getting on Target.com is a good start because it gets you a vendor number. But the next step needs to be getting on the shelf.

Good Luck & Good Selling!

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Follow this link to Bulldog’s Facebook page.

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Retail is an extremely difficult environment for a new product. There are literally hundreds of products vying for consumers’ attention. Every product category (except truly new categories which are rare) is crowded. Take the category of Dog Toys in an average Petco or Petsmart for example. There must be at least 50 different toys from Kong and Nylabone to Petmate and JW Pet (Cuz Ball) – not to mention the store brands. The big companies are smart. You will notice that they each have multiple items on the shelf creating a “brand block”. This is important. Without a brand block it will be extremely difficult for anyone to notice your product on the shelf. Multiple SKUs can be created by simply offering different sizes, flavors, colors or scents. A good rule of thumb is take your line and divide by 2. For example, if you have 12 dog toys you are presenting to Petco, shoot for them to authorize (carry) 6 or 3. The more you present the better chance you have of getting multiple facings. Multiple facings = a better chance of success.h

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Bulldog Marketing & Sales, Inc.’s Facebook Page

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Watch this video, and you decide.

http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media Revolution

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