Confessions of a Pet Product Marketer

Marketing

We market your product from the manufacturer’s point of view.

Sales

Stop cold calling. We have the retail relationships you need.

Branding

Names, Logos, Packaging. We’ll get you ready for the retail shelf & beyond.

Strategy, Research, Promotion - we do it all.

Boost your Pet Product Marketing & Sales Efforts with my FREE White Paper

My whitepaper, Confessions of a Pet Product Marketer, was written in an effort to help the start-up and fledgling pet business succeed. It’s 33 pages action-packed with knowledge you can use TODAY to start selling more tomorrow! Over 10 years in the pet business has taught me what works and what doesn’t. What makes products succeed and what makes them fail. I wanted to separate fact from fiction. Hype from reality.

What I’ll Cover…

Sales Confessions

Know the Account You are Selling
Do Pet Products Sell Themselves?
Relationships are Everything
The Fate of One SKU Lines
Getting Distribution is Only 1/2 the Battle
Pet Trade Advertising
Is Innovation an Advantage?

Marketing Confessions

Does a Great Pet Product Need Marketing?
Image is Everything
Sales First, Marketing Second : A Flawed Strategy
Are Pet Products Price Inelastic?
Award Winning Products and Sales Results
How to Create a Great Pet Brand
Packaging: The Silent Salesperson

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Confessions of a Pet Product Marketer