New SmartTag™ Pet ID Now Available at PETCO

Leading Pet Chain Now Selling Innovative Pet ID Tags
Secaucus, NJ -- (May 15, 2010) --SmartTag™ (, the innovative pet recovery ID tag powered by eAlert™ and produced by LittleGifts, Inc., announced today its availability at PETCO. SmartTag’s eAlert feature sends a pet’s profile by email to surrounding shelters, rescues and its veterinarian if a pet is reported lost. In addition, if a pet is found, a call to SmartTag’s 24/7 Pet Recovery Emergency Response Center connects the pet to its owner in minutes.

“Now the most effective Pet ID recovery system will be available to consumers nationwide,” said David Sarnowski, VP Sales & Marketing. “Being available at PETCO allows our advanced pet protection system to go mainstream. SmartTag is no longer for just early adopters.”

SmartTag will be merchandised in the collar/lead area with “Aisle Invader” POP displays. The POP will include the SmartTag ID and a quick overview of the product benefits as well as information on how to use the product. In-store circular ads and tagged print advertising in Dog Fancy along with trial promotions will drive sales at PETCO. TV support is scheduled for July 2010 to promote the product and service.

SmartTag will retail for $9.99 with service plans starting at $9.95 for 1 year of service. It is also available for purchase at

About SmartTag:
SmartTag provides pet owners with an around-the-clock solution for recovering lost pets. On the back of each stylish SmartTag is a unique serial number. The pet owner simply registers this number at and creates an online pet profile — including pictures, vet records and owner contact information. If the pet ever goes missing, the owner simply calls SmartTag or logs onto the website. Thanks to eAlert™ technology, an instant Lost Pet Alert will be automatically broadcasted to local shelters and rescue organizations within 50 miles of a pet’s last known location. Then live operators, available 24/7, will call up to six emergency contact numbers to notify the owner as soon as the pet has been found. If someone recovers a pet with SmartTag they can call the toll-free number on the tag or log onto
For more information, call 1-888-560-0985 or visit