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Bulldog Marketing & Sales Celebrates Fifth Anniversary


Agency is Driving Force in Changing Perceptions of
Marketing in the Pet Industry

(Bronx, NY) - Bulldog Marketing & Sales, Inc. today announced the celebration of its fifth year in business. Bulldog is the Pet Marketing and Sales agency formed by industry veteran John Cullen to provide entrepreneurs, start-ups, and mid-sized organizations access to top level marketing talent without the expensive overhead. The agency was made famous by its controversial video rants such as, 10 Signs You are a Pet Business Clown and 5 Things I Hate about the Pet Industry that have served as a battle cry for the industry to start taking marketing more seriously. Traditionally the pet industry focuses on the push side (sell in) of the retail equation and very little on the pull side (consumer purchase).

“It’s hard to believe it has been five years already,” said John Cullen, Bulldog’s Principal. “The results we have achieved for our clients speak for themselves. The bottom line is that marketing works – even in the pet industry. In fact, it’s a great way to stand out to retail buyers and consumers since so few companies in the industry do ANY marketing at all.”

Bulldog’s past and present clients include Thundershirt, JW Pet Company, Absorption Corporation (now Healthy Pet) and new comer Old Mill Pet Products, LLC., a division of HJ Baker & Bro. Some of Bulldog’s work includes programs never before seen in the industry such as the Jeep Full of Fun, a JW Pet account specific program at Petsmart and the Scaredy Pet Challenge, a PR campaign for Thundershirt. It is also the driving force behind the new brand of dog treats, nature’s bits, creating its identity (name, logo, packaging, website, sales materials, etc.) and developing the sales channel.

To celebrate its anniversary, Bulldog is planning a full year of activities including a $2000 donation to the ASPCA ($500/quarter), donating 50 hours of time to pet product start-ups and having an anniversary party for industry friends and clients at the Global Pet Expo in March.

About Bulldog Marketing & Sales, Inc.
Bulldog Marketing & Sales, Inc. is a full service agency formed in September, 2009. It has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in. It has increased sales and developed new products for the Fortune 500 as well as for start-ups. Marketing & sales expertise includes: Pet Products, Consumer Packaged Goods and Consumer Electronics. Bulldog is headquartered in the Bronx, NY – a few miles north of mid-town Manhattan. For more information, visit

The Original PoopBags Brand Brings the First Eco-Friendly, USDA Biobased Product to Retail

pbbumper_95x3_20130413  Brand Establishes Itself as a Leading Innovator in Eco Pet Waste Bags

Chicago, IL – (January 21, 2014), Inc., announced today the launch of its new line of innovative, eco-friendly poop bags into the retail channel.  The Original PoopBags brand has leveraged the latest innovations in environmentally friendly packaging materials and production techniques.  Common poop bags and basic technology simply blend plastics with chemical additives to make them degrade.  The Original PoopBags has been offering pet waste products via its website for over ten years and is now ready to storm the retail channel exclusively.

“We know more about making eco-friendly poop bags than anyone else,” said
Paul Cannella, President of, Inc.  “The market trends are matching our latest eco-innovations and production capabilities so the time is right for us to enter the retail market in a meaningful way.”

The Original PoopBags waste products are created by using recycled content and newly USDA-approved materials, making it meet nationally certified standards for eco-friendliness.  After complying with rigorous government standards and testing, The Original PoopBags brand is the first poop bag to become a USDA Certified Biobased Product available to the retail market.  To match its unique, innovative and eco-friendly message it has developed a unique triangular packaging that is already gaining attention at retail.

This new product release will include two new SKU's for The Original PoopBags.
The first will be The Original on a Roll available in a 9 roll pack, and the second is a 3 roll pack.  MSRP will be $9.99 and $3.99 respectively.  In addition, the company has a total of seven SKU's available including a variety of eco-friendly properties, varying in size and features.  The brand will be supported with a full trade and consumer awareness advertising campaign unseen in this category.

About, Inc.

Since 2003, Inc. has been reducing carbon paw prints and leading the way in eco-friendly advances in pet waste bags.  It sells pet waste bags under the The Original PoopBags brand.  It has developed the first retail poop bag to become a USDA Certified Biobased Product.  It received a Pet Industry recognition award from Pet Business in December 2013.  The company is headquartered in Chicago, IL.  For more information please visit

Tick-SR (Safe Release) Revolutionizes Tick Removal

Company Develops Tick Removal Product that is both Safe & Effective

Princeton, NJ – (June 12, 2013) Tick-SR, a division of Karykion Corporation, announced today the launch of its patented Tick-SR product containing the active ingredient Salicylic Acid into the pet trade.  Tick-SR’s approach to tick removal is very different from traditional products like a tick key or tweezers.  It works by interrupting the feeding tick by dissolving the glue-like substance that helps it attach to a dog and feed.  Tick-SR also pushes the blood away from the tick's feeding tube and mouth parts. After removing the food supply and dissolving the glue, the tick can be easily removed. Tick-SR also destroys bacteria and helps to prevent infection.


“We wanted to develop a new solution to tick removal,” says Bill Griesinger, Managing Partner of Karykion Corporation.  “We also wanted it to be safe for both the dog and the owner.”


Tick-SR is extremely easy to use.  In fact, compared to a tick-key or tweezers it’s a snap!  Simply apply Tick-SR to the tick’s body using either the liquid or the pre-moistened wipe product and apply as close to the attachment point as possible.  If the tick does not easily pull off, then reapply.  Typical tick removal is seen within two to five minutes.


"Tick-SR will not kill and may not even hurt a tick but it impacts its blood supply and the bond at the afflicted area; this makes it much easier to remove the tick," says Griesinger.  “While not every tick transmits a dangerous disease such as Lyme disease, even the common wood or dog tick presents a potential health hazard at the puncture site if for no other reason than infection from improper removal.”


Tick-SR is the perfect complement to the flea & tick prevention category.  While many flea & tick prevention products are effective, ticks are still a major problem for many pet owners.  Tick-SR can help grow a retailer’s tick prevention category by adding an effective solution to solve the problem AFTER the presence of a tick is discovered.


Tick-SR can be used for the removal of all types and sizes of ticks including deer ticks, brown dog ticks, Lone Star ticks, and American dog ticks. It also can be used to remove the smaller nymphs which are harder to remove using tweezers or other tick removal tools. Tick-SR is available in both pre-moistened wipes and bottles for consumers, veterinarians and dog groomers.  It is priced between $9.99 and $79.99 depending on the size of the liquid bottle and the number of wipes.


For more information visit, visit booth #5078 at SuperZoo or contact John Cullen at Bulldog Marketing & Sales, Inc., or call 855-456-4738 to request a sample, a hi-res image or to schedule an interview.



About Tick-SR

Tick-SR is a division of Karykion, Inc., a pharmaceutical research company and developer of new antimicrobial antibiotic products.  The company was formed to wage war on ticks by providing a revolutionary removal system unlike anything available on the market.  Tick-SR was patented in 2009. The company is headquartered in Princeton, NJ.  For more information please visit

NutralifePet Introduces SAMe Joint & Liver Support Product

Lakewood, NJ – (June 10, 2013) NutralifePet, a division of Nutralife Health Products, Inc., announced today the launch of its Joint & Liver Support product containing the active ingredient SAMe into the pet trade.  Popularized by the company in the late 90’s for humans, SAMe is a key ingredient that supports the lubrication of joints (supporting joint mobility) and the detoxification of the liver in both humans & pets.


“We knew many of our customers were buying SAMe for their pets and seeing results,” said Avigail Glass, President of NutralifePet.  “Pets have their own unique health needs, so we set out to design a product that would meet them… and NutralifePet was born!”


SAMe, or S-Adenosyl Methionine, is a naturally occurring substance found in all living beings.  SAMe in its biological form contributes to a pet’s health through many chemical processes.  The processes can affect both liver and joint health in animals.  It is also a potent antioxidant and power liver detoxifier.  SAMe also helps support cartilage production in the joints and may help maintain the molecules that are critical for the lubrication of joints.  SAMe supplementation is often recommended to maintain healthy joints in pets.


NutralifePet has undergone a rigorous audit by the National Animal Supplement Council (NASC), an industry association that promotes the health and well-being of animals that are given supplements, and has been awarded an “A” rating.  This rating recognizes the company’s pledge and continued compliance with the NASC requirements which are the highest current standards in the industry.


The Joint & Liver Support product is available in a variety of tablet sizes and dosages to accurately meet the needs of pets of all different sizes.  MSRP is between $19.99 and $39.99.


For more information visit or contact John Cullen at Bulldog Marketing & Sales, Inc., or call 855-456-4738 to request a sample, a hi-res image or to schedule an interview.



About NutralifePet

NutralifePet is a division of Nutralife Health Products, Inc., a pioneer in the SAMe market.  The company has been supplying health-conscious people with high quality dietary supplements since 1996.  Formed in 2010, NutralifePet’s mission is to bring high quality SAMe based and other nutritional supplement products designed specifically for pets to market.  The company is headquartered in Lakewood, NJ.  For more information please visit

Eternal Rest Pet Caskets Provides a Simple Solution to Celebrate a Pet’s passing

Company Develops an Elegant & Affordable Pet Casket for Small Animals 

Anchor Point, AK – (June 5, 2013) Eternal Rest Pet Caskets, LLC announced today the launch of its Pet Casket products into the pet trade.  Its caskets provide an alternative to the old shoe box or the ‘porcelain highway’ for burying a beloved pet.  Alternatively, Eternal Rest Pet Caskets provide a solution for a respectful pet burial or cremation of smaller pets like fish, gerbils, birds up to small dogs & cats.  Retailers can now give their customers a way to celebrate a pet’s life.  It can also provide a teaching moment for children about respecting the life and loss of a beloved pet. 

“We wanted to develop a product that helps the grieving process for the entire family,” said John Girton, Managing Partner at Eternal Pet Caskets, LLC. “In addition, we created a new revenue stream for retailers.  There aren’t a lot of simple and affordable options on the market today.”

The caskets are made in the US and are printed to depict a rich wood grain exterior and a soft quilted inner liner.  A placard is also printed on the cover so it can be personalized with a pet’s name.  It is Available in four sizes with retail prices ranging from $9.95 to $24.95. 

For more information visit or contact John Cullen at Bulldog Marketing & Sales, Inc., or call 855-456-4738 to request a sample, a hi-res image or to schedule an interview.

About Eternal Rest Pet Caskets, LLC

Eternal Rest Pet Caskets, LLC was founded by John Girton in 2012.  After experiencing the loss of several small pets throughout his lifetime, he saw the need for a product that was both affordable and respectful.  There are very few solutions for burying a pet on the market today.  In addition, he saw the opportunity to teach children about the passing of a pet by celebrating its life with a respectful goodbye.  The company is headquartered in Anchor Point, AK.  For more information visit