Developed a completely new, unique and emotional advertising campaign for HERO dog toys. Continuing to help the brand stand out in a very crowded category and gain the attention of…
Archives: Case Studies
Hi, this is my custom Case Studies post type.
A New Channel
Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.
Re-Positioning
Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
Massive Sell-In
Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card &…
Explosive Sales
Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.