Case Studies

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Re-Positioning

Re-Positioning

Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.

Massive Sell-In

Massive Sell-In

Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors.  Promotion…

Explosive Sales

Explosive Sales

Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer…

Creating a Consumer Brand

Creating a Consumer Brand

Developed a completely new, unique and emotional advertising campaign for HERO dog toys. Continuing to help the brand stand out…

A New Channel

A New Channel

Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR…

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