Bulldog Marketing & Sales, Inc. was formed in 2009 by pet industry veteran John Cullen to allow start-ups, entrepreneurs, and smaller organizations access to top level pet marketing talent without the salary and benefits overhead. Bulldog realizes that a start-up needs to manage its costs and focus on product development. Marketing and sales talent, while an essential ingredient to commercial success, sometimes comes as an afterthought for these types of organizations. This leads to sub-optimal branding, packaging, advertising and selling materials. In addition, not knowing how to navigate the complex world of retail sell-in can lead to wasted time, effort and money. This lack of a dedicated marketing and sales resource can, and very often does, lead to failure. Having a Bulldog on your side can lead to success.