Re-Positioning
Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
Case studies
Massive Sell-In
Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.
Explosive Sales
Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.
Creating a Consumer Brand
Developed a completely new, unique and emotional advertising campaign for HERO dog toys. Continuing to help the brand stand out in a very crowded category and gain the attention of national chains & distributors. To know more about Hero Dog Toy kindly visit – https://www.youtube.com/channel/UCLU3hOagNx2f7FUMuzTDYgw
A New Channel
Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.