Case studies


Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.

Massive Sell-In

Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors.  Promotion executed on pre-packed shipper displays with a header card & tear pad.

Explosive Sales

Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.

Creating a Consumer Brand

Developed a completely new, unique and emotional advertising campaign for HERO dog toys. Continuing to help the brand stand out in a very crowded category and gain the attention of national chains & distributors. To know more about Hero Dog Toy kindly visit –

A New Channel

Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.

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