Brand Establishes Itself as a Leading Innovator in Eco Pet Waste Bags
Chicago, IL – (January 21, 2014) PoopBags.com, Inc., announced today the launch of its new line of innovative, eco-friendly poop bags into the retail channel. The Original PoopBags brand has leveraged the latest innovations in environmentally friendly packaging materials and production techniques. Common poop bags and basic technology simply blend plastics with chemical additives to make them degrade. The Original PoopBags has been offering pet waste products via its website www.poopbags.com for over ten years and is now ready to storm the retail channel exclusively.
“We know more about making eco-friendly poop bags than anyone else,” said
Paul Cannella, President of PoopBags.com, Inc. “The market trends are matching our latest eco-innovations and production capabilities so the time is right for us to enter the retail market in a meaningful way.”
The Original PoopBags waste products are created by using recycled content and newly USDA-approved materials, making it meet nationally certified standards for eco-friendliness. After complying with rigorous government standards and testing, The Original PoopBags brand is the first poop bag to become a USDA Certified Biobased Product available to the retail market. To match its unique, innovative and eco-friendly message it has developed a unique triangular packaging that is already gaining attention at retail.
This new product release will include two new SKU’s for The Original PoopBags.
The first will be The Original on a Roll available in a 9 roll pack, and the second is a 3 roll pack. MSRP will be $9.99 and $3.99 respectively. In addition, the company has a total of seven SKU’s available including a variety of eco-friendly properties, varying in size and features. The brand will be supported with a full trade and consumer awareness advertising campaign unseen in this category.
About PoopBags.com, Inc.
Since 2003 PoopBags.com, Inc. has been reducing carbon paw prints and leading the way in eco-friendly advances in pet waste bags. It sells pet waste bags under the The Original PoopBags brand. It has developed the first retail poop bag to become a USDA Certified Biobased Product. It received a Pet Industry recognition award from Pet Business in December 2013. The company is headquartered in Chicago, IL. For more information please visit www.originalpoopbags.com